4. OWNER REPRESENTATION & MARKETING PLAN

It is the Philosophy of CCRE to only take on a select few Listings to minimize conflicts of interest by not listing competing property. Since we specialize in Tenant/Buyer Representation it is to our Owner client's advantage since we use the marketing of our lisitngs as an "entree" in "Cold Calling" to find the Buyers and Tenants in the market. We "maximize the exposure" of the property that we are marketing and make the calls about thier specific property.

And, the results of the calls are much more fruitful than other firms that utilize junior agents for these calls. The experience, skill, and knowledge of the undersigned means needs and solutions can be assessed on the spot during the call establishing credibility. There are few Senior brokers in our industry that make these calls.

By maximizing the exposure we attempt to stimulate a higher demand to optimize pricing for our clients. We always invite outside broker cooperation from the first day our listings our signed and the property is placed on the market. We feel this philosophy serves to satisfy our clients that our discounted fees are just. Our fees are typically at least 15%  below the general brokerage community. And, to gaurantee that we will do the work the Owner may cancel our listing agreements with 30 days notice for any reason. Below is a detailed outline and description of our Marketing Plan.

OBJECTIVE:

IDENTIFY OPTIMAL PROSPECTS
MINIMIZE RISK & EXPOSURE
BE YOUR ADVOCATE & NEGOTIATE
SAVE YOU TIME & MONEY
WORK WITH YOUR INTERNAL TEAM
PROVIDE SPECIFIC MARKET DATA

MARKETING TOOLS:

SCOPE OF SERVICE:

MARKETING PLAN:

Extensive warm and cold calls: We will start at your building and personally meet with
prospects in an ever expanding proximity around it. Our experience shows that most
prospects will come from the immediate geographical area. We track the lease expiration
dates of tenants as a source of leads for  tenants as well as potential buyers. Additionally, we
keep a record of prospects in the market on a continuing basis. We contact companies in the
larger market area that are most suitable by use for the specific property we are marketing
(Rich's Guide).We contact owners with similar types of property (ie: if you have a leased
investment to sell and it is leased to a strong tenant for a long term we will contact this type
of buyer - who will accept a lower cap rate for a higher price due to lower risk).

Brochure: We will make up an eye-catching brochure on the buildings and/or investment
package which will become an important vehicle for its exposure.
The sale package will describe the positive attributes of the property and orient the buyer to the
area and marketplace (i.e. leasing, sales, etc.). An analysis showing income, expenses, cash flows, etc.
will be included in the package. The Brochure is distributed by email to over 500 commercial real estate
brokers. The Brochure is faxed to all of the commercial real estate brokerage houses so they can include
it in their in house "Multiple" data banks.

Other Brokers: The brochure will be put in the hands of Brokers doing business in Silicon
Valley (over 500 brokers). This will allow awareness of
the property to any current or near term prospects working with other real estate brokers.
Updated versions of this brochure will be released at various time intervals. We have always
welcomed participation from outside brokers acting as the procuring broker.  Often, we sponsor
or co-sponsor an "open house" for brokers. The property will be listed on Electronic Listing Service,
Loopnet.com - Premium Member so the property is "Featured" (National Listing),
Realtor.com, Co-Star (National Listing). and this Web Site.

User Mailings: Our basic mailing and contact list could include Rich's Guide, "American
Electronics Association Directory", "Contacts Influential",  "Chamber of Commerce
Industrial Directory - Santa Clara", and mailing lists from the Title Company of occupants of
buildings and owners of buildings. Typically, we print labels, mail the brochures and
most importantly, follow up with immediate direct contact. Under current market conditions
mass mailing follow ups have created more response and results than signs or advertising.

Signs: If appropriate, assuming owner permission, our sign will be prominently displayed on
the property in order to get maximum exposure of the building from street traffic.

Communication: We will maintain a continue level of contact with you so you will always know
the status of our activity as well as what is going on with comparable property in the area.

Advertising: As appropriate, San Jose Mercury News, Wall Street Journal, Business Journal,
WREN Magazine, Morgan Hill Times (Dispatch), Business Exchange Bureau, Black's Guide
and other appropriate media will be utilized at appropriate intervals during the listing period.

Tours: We will insure that every interested prospect, advocate and broker is given a thorough
tour. Also, each will receive a highly professional presentation stressing the advantages of the
property as these advantages relate to his own needs and interests.

Buyers:

A. Exchange Buyers: While deferring capital gains taxes these "IRS 1031 Exchange" buyers are trading equity in an effort to solve a problem with their trade property they have already sold (i.e. vacancy) by trading for a leased investment. Or they are "moving" up to obtain more leverage, depreciation, or cash flow.

B. Owner User: These buyers automatically solve the vacancy problem since they can utilize the property. More and more of these buyers are in the market as prices and interest rates are low enough so that ownership can cost less than leasing when tax savings and amortization are considered.

C. Investors and Developers:  These buyers target distressed or problem properties to add their expertise to achieve higher cash returns. They enhance the physical nature of the property, property management, and leasing to add value.

D. Individuals: These buyers are more active in the market sensing opportunity in real estate. Some "Coupon Clipper" buyers want even less risk and purchase property with strong tenants leased for the long term.

E. Institutions and Advisors: These buyers are in and out of  the market usually seeking trophy property.

Escrow: We will work with the parties and escrow company to expedite each detail of the
escrow.

Creativity: We can draw from our past experience and solve problems as they arise with
creativity so that all parties are pleased with the results.

Market Analysis: The market analysis for your property would include any or all of the
following:

• Competition
• Comparable Sales and Leases
• Replacement Cost
• Cash on Cash Return
• Capitalization Rates
• Internal Rate of Return
• Redevelopment Proforma
• Positive/Negative Attributes

                                        "Your High Value Low Cost Alternative"