
And, the results of the calls are much more fruitful than other firms that utilize junior agents for these calls. The experience, skill, and knowledge of the undersigned means needs and solutions can be assessed on the spot during the call establishing credibility. There are few Senior brokers in our industry that make these calls.
By maximizing the exposure we attempt to stimulate a higher demand to optimize pricing for our clients. We always invite outside broker cooperation from the first day our listings our signed and the property is placed on the market. We feel this philosophy serves to satisfy our clients that our discounted fees are just. Our fees are typically at least 15% below the general brokerage community. And, to gaurantee that we will do the work the Owner may cancel our listing agreements with 30 days notice for any reason. Below is a detailed outline and description of our Marketing Plan.
IDENTIFY OPTIMAL PROSPECTS
MINIMIZE RISK & EXPOSURE
BE YOUR ADVOCATE & NEGOTIATE
SAVE YOU TIME & MONEY
WORK WITH YOUR INTERNAL TEAM
PROVIDE SPECIFIC MARKET DATA
Extensive warm and cold calls: We will start at your
building
and personally meet with
prospects in an ever expanding proximity around it. Our experience
shows that most
prospects will come from the immediate geographical area. We track
the lease expiration
dates of tenants as a source of leads for tenants as well as
potential buyers. Additionally, we
keep a record of prospects in the market on a continuing basis. We
contact companies in the
larger market area that are most suitable by use for the specific
property
we are marketing
(Rich's Guide).We contact owners with similar types of property (ie:
if you have a leased
investment to sell and it is leased to a strong tenant for a long term
we will contact this type
of buyer - who will accept a lower cap rate for a higher price due
to lower risk).
Brochure: We will make up an eye-catching brochure on the
buildings
and/or investment
package which will become an important vehicle for its exposure.
The sale package will describe the positive attributes of the property
and orient the buyer to the
area and marketplace (i.e. leasing, sales, etc.). An analysis showing
income, expenses, cash flows, etc.
will be included in the package. The Brochure is distributed by email
to over 500 commercial real estate
brokers. The Brochure is faxed to all of the commercial real estate
brokerage houses so they can include
it in their in house "Multiple" data banks.
Other Brokers: The brochure will be put in the hands of
Brokers
doing business in Silicon
Valley (over 500 brokers). This will allow awareness of
the property to any current or near term prospects working with other
real estate brokers.
Updated versions of this brochure will be released at various time
intervals. We have always
welcomed participation from outside brokers acting as the procuring
broker. Often, we sponsor
or co-sponsor an "open house" for brokers. The property will be listed
on Electronic Listing Service,
Loopnet.com - Premium Member so the property is "Featured" (National
Listing),
Realtor.com, Co-Star (National Listing). and this Web Site.
User Mailings: Our basic mailing and contact list could
include
Rich's Guide, "American
Electronics Association Directory", "Contacts Influential",
"Chamber
of Commerce
Industrial Directory - Santa Clara", and mailing lists from the Title
Company of occupants of
buildings and owners of buildings. Typically, we print labels, mail
the brochures and
most importantly, follow up with immediate direct contact. Under
current
market conditions
mass mailing follow ups have created more response and results than
signs or advertising.
Signs: If appropriate, assuming owner permission, our sign
will
be prominently displayed on
the property in order to get maximum exposure of the building from
street traffic.
Communication: We will maintain a continue level of contact
with
you so you will always know
the status of our activity as well as what is going on with comparable
property in the area.
Advertising: As appropriate, San Jose Mercury News, Wall
Street
Journal, Business Journal,
WREN Magazine, Morgan Hill Times (Dispatch), Business Exchange Bureau,
Black's Guide
and other appropriate media will be utilized at appropriate intervals
during the listing period.
Tours: We will insure that every interested prospect,
advocate
and broker is given a thorough
tour. Also, each will receive a highly professional presentation
stressing
the advantages of the
property as these advantages relate to his own needs and interests.
Buyers:
B. Owner User: These buyers automatically solve the vacancy problem since they can utilize the property. More and more of these buyers are in the market as prices and interest rates are low enough so that ownership can cost less than leasing when tax savings and amortization are considered.
C. Investors and Developers: These buyers target distressed or problem properties to add their expertise to achieve higher cash returns. They enhance the physical nature of the property, property management, and leasing to add value.
D. Individuals: These buyers are more active in the market sensing opportunity in real estate. Some "Coupon Clipper" buyers want even less risk and purchase property with strong tenants leased for the long term.
E. Institutions and Advisors: These buyers are in and out of the market usually seeking trophy property.
Escrow: We will work with the parties and escrow company to
expedite
each detail of the
escrow.
Creativity: We can draw from our past experience and solve
problems
as they arise with
creativity so that all parties are pleased with the results.
Market Analysis: The market analysis for your property
would
include any or all of the
following:
"Your High Value Low Cost Alternative"
